The most dynamic element in today’s fashion bag market has got to be designer diaper bags. The lowly diaper bag, once a dependable joke in fashion circles, is now one of the most popular bags around, ever since the celebrity circuit began to personally endorse the bags. When movie stars like Brad Pitt, Will Smith, Janet Jackson and Ellen endorsed designer diaper bags, an entirely new market was created in demand for these attractive baby bags. Is there real value in today’s bags though, once you strip away all the celebrity appeal? In short, the popular appeal is based not only on new design elements, but also the extreme customizability of these designer diaper bags.

I looked into four main brands in my analysis: Mia Bossi, Nest, Storksak, and Ramalama. The first thing I discovered is that all these bags are called “designer” bags, yet they are not all priced at high designer prices, but rather cover a wide spectrum of prices. You might expect that celebrities would endorse only the most expensive of the brands, such as Ramalama’s high end leather bags, but often celebrities preferred the more accessible brands such as Storksak. For example, the popular Storksak Emily bag has two thermo-insulated side pockets that are easy to reach, as well as a removable diaper changing pad. How bizarre: is it true that Hollywood’s A-List is promoting products that are truly valuable, and not just fashionable? With designer diaper bags, that certainly seems to be the case!

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